Minimalist Market by Mehmet Gozetlik.
This project focuses on simplifying common brands that we see in our markets today. Which versions do you prefer ?
Out of the four pictured here, I almost universally prefer the middle options; I find the true minimalist option to be rather pleasing, but from a marketing perspective far too bare to attract any attention, though the packaging could do without the rather garish designs (see, modern Pringles tubes). However I will admit that I do vastly prefer the plain blue-and-white Red Bull can, which has enough class to stand out by itself. Although that does mean we’d be missing the “red bull” in Red Bull, but……..